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Communication
Welcome to the Communication Area of the Indian Institute of Management, Ahmedabad!
Established in 1999, the Communication Area is one of the youngest at the Institute. Since its inception, the Area has steadily increased its offerings to students and corporates. At present, the Communication Area offers the following courses:
Post-Graduate Programme I (PGP General and PGP-ABM) Core Courses
Post-Graduate Programme II (PGP General and PGP-ABM) Electives
Post-Graduate Programme for Executives (PGPX) Core courses
Post-Graduate Programme for Executives (PGPX) Electives
Fellow Programme in Management (FPM) Core course
Faculty Development Programme (FDP) Core course
Management Development Programmes (MDPs) offered by the Area:
PGP, PGP-ABM I Core Courses
- Written Analysis and Communication I (WAC I)
This course sharpens analytical thinking and refines written communication skills. It introduces the process of managerial decision making. It focusses on enabling the student to lucidly communicate decisions/recommendations based on rigorous analysis. Students are given cases to analyse and write analytical decision reports. Detailed written feedback is given to all students; this is supplemented by common oral feedback. Classroom sessions augment the thinking process and help in the development of written as well as spoken communication.
- Written Analysis and Communication II (WAC II)
This course equips students with the analytical skills to study the environment in which organizations and industries are located. The emphasis on enhancing written communication skills is continued. Students write analytical reports after studying a particular concern that may impact businesses. They apply concepts, techniques and tools learnt in other courses to a case situation and present their findings in a report. In a final assignment, they prepare a profile of a company, an exercise designed to help them evaluate and identify the company's performance and behaviour in the context of its industry.
- Spoken Business Communication (SBC)
This course enables the student to reflect on and refine their individual oral communication style. It incorporates components of oral communication like listening, assertiveness, giving and receiving feedback and business presentations. The course also equips the student with tools and techniques that aid in interpreting non verbal communication. Students participate in interactive lectures, role plays, games, exercises and simulation of business situations. Learning takes place in the process of analysis and discussion of the classroom experience.
PGP, PGP-ABM II Electives
- Business Chinese, Business French, Business German
Instructors: Dr Liyan Xhang, Ms Rinku Patel, Ms Monica Grewal
These courses familiarise students with a foreign language and provide them with the opportunity to interact in a foreign language for business purposes. In the process, they also learn the tenets of international communication.
- Communicating Corporate Reputation (CCR)
Instructor: Prof. Asha Kaul
This course is designed to understand the relevance of communicating the reputation of a company to internal and external stakeholders. It helps study ways in which corporate communication can be used to build intangible capital assets. The course also develops skills for effective interaction with the media. Structured along case based and project based learning, students are exposed to strategic communication methodologies.
- Cultural Identities and Intercultural Communication (CIIC)
Instructor: Dr Diana Petkova
This course introduces students to some of the most important international tendencies in the development of cultural identities and helps them develop intercultural communication competence in specific fields that are critical to the achievement of both individuals and companies. It promotes practical skills for working more effectively in international settings and helps students adopt a bias-free and flexible attitude towards differences between cultures. The course helps students raise their level of interaction from non-conscious to conscious intercultural communication.
- Difficult Communication (DC)
Instructor: Prof Sunil Unni Guptan
This course helps understand and deal with communication under stress, duress and difficulty, particularly in managerial situations. It studies negotiation skills, persuasion skills and other competencies required to manage difficult communication and communication situations. The workshop methodology is used along with role play, caselets, simulation, and situation analysis to help students formulate individual communication strategies to cope with and manage complex situations.
- Intercultural Communication Competence (ICC)
Instructors: Prof Meenakshi Sharma, Prof Nagesh Rao
Today’s globalised world is marked by diversity at the workplace and the imperative of interacting with culturally diverse people especially in the arenas of education and business. In order to function effectively in such an environment it is essential to develop one’s ability to understand and appreciate cultural perspectives and acquire the essential skills of intercultural communication. The course focuses on providing understanding of the concepts, practices and problems of intercultural communications. The course covers the underlying concepts and includes analysis of barriers of intercultural and international communication and effective strategies to overcome these. The perspective ranges from interpersonal to business situations. Students get the opportunity to learn, practice, and reflect on their ability to practice effective intercultural and international communications
- Managerial Communication (MC)
Instructors: Prof Brij Kothari, Prof Nagesh Rao, Prof Rajeev Sharma
This course develops the communication perspective that good communicators make better managers and leaders. It hones oral, written and visual communication skills as well as interpersonal, intercultural communication skills. The course is designed to apply concepts of communication to a business environment. With the emphasis on skill development, students derive their learning from individual and group based presentations, class participation, observation, readings, videos, and feedback.
- Media & Society: The Economics, Politics, Ethics and Technologies of Mass
Instructor: Paranjoy Guha Thakurta, VF
This course apprises students about the economic, political and social impact of the mass media on society in general and Indian society in particular. It explores the impact of information and communication technologies as well as of market-oriented, commercial considerations on the mass media and their role in providing a public service.
- Organisational Communication (OC)
Instructor: Prof Mukul Vasavada
This course enables students to analyse, interpret and improve upon techniques of organisational communication. It examines and assesses communication strategies employed by organisations. The course will encourage an application of this learning through a project based activity with a local organisation.
- Persuasive Communication (PC)
Instructor: Prof MM Monippally
This course gives students a thorough theoretical grounding in persuasion along with intense exposure to a wide range of persuasion efforts, their own and of others. There is a judicious mix of learning experiences including case study, article/book/film review, role-plays involving spoken and written persuasion followed by analysis and feedback, analysis of persuasive texts from history and literature, and a persuasion project.
PGPX Core courses
- Management Communication (MC PGPX)
Instructors: Prof Asha Kaul, Prof MM Monippally, Prof Meenakshi Sharma
This course gives PGPX participants the opportunity to reflect on their managerial experience from the communications perspective. Designed to refine and enhance ways of communicating while performing core managerial functions, the course helps participants realize their full potential as managers and leaders. Participants learn through in class exercises, oral and written assignments, role-plays with feedback, and refine existing skills through reflection.
PGPX Electives
The Persuasive Manager (TPM)
Instructor: Prof MM Monippally
This course gives participants the opportunity to review their managerial persuasion experience and enhance their ability to face persuasion challenges in dealing with their bosses, peers, subordinates, and potential customers. It will also offer an insight into resisting deceptive and fraudulent persuasion. Participants learn from a combination of case analysis, simulation exercises followed by feedback, exposure to selected readings, and a live project.
FPM
- Written Analysis and Communication I (WAC I)
This course is the same as the one offered to PGPs. Please follow the link for details.
- Communication for Management Teachers (CMat)
Instructors: Prof Vijaya Sherry Chand, Prof Rajeev Sharma
This course exposes students to the dimensions of management education and communication. The first part of the course deals with pedagogical theories and techniques, and teaching through the electronic media. A wide variety of methods, including simulations, experiential learning, role plays and presentations are covered. The second part focuses on academic written communication, curriculum design and the case method in management education. Participants undertake a case writing exercise, and towards the end of the course conduct teaching sessions in local management schools.
FDP
Communication for Management Teachers (CMat)
Coordinators: Prof Vijaya Sherry Chand, Prof Rajeev Sharma
This course is the same as the one offered to FPM. Please follow the link for details.
MDP [ Click here for MDP Programme Calendar]
- Effective Communication Strategies: Men and Women @ Work
Coordinator: Prof Asha Kaul Duration: 5 days (Monday - Friday), April
Effective Communication Strategies (ECS) focuses on addressing communication issues that arise from changes in the gender profile of an organization. ECS will help participants analyse the strategic intent behind such organizational changes. It will study the differences in the communication patterns between men and women that may emerge in the wake of such changes. The workshop is an avenue for participants to evolve communicative behaviors that support a productive work environment.
- Taking People Along: Managing by Persuasion
Coordinator: Prof MM Monippally Duration: 6 days (Monday-Saturday), August
The focus is, as the title indicates, on managing by persuasion. The topics include identifying one's influencing styles, anatomy of rational and emotional persuasion, managing relationships (boss, subordinates, peers, customers, etc), oral and written persuasion, negotiation, resisting deceptive persuasion, and ethical persuasion. The workshop participants will have an opportunity for one-on-one consultation with program faculty.
- The Winning Edge: Communication Strategies for Leaders
Coordinator: Prof Meenakshi Sharma Duration: 6 days (Monday-Saturday), September
Focussed on communications strategies for leaders, The Winning Edge, sensitizes participants to several strategies for a range of communication challenges. The Winning Edge helps participants communicate better as leaders, mentors and developers, deliver bad news well, take people along, persuade rationally, and give inspiring presentations and speeches.
- Working in a Flat World: Communicating Effectively Across Cultures
Coordinators: Prof Nagesh Rao and Prof M Sharma Duration: 6 days (Monday-Saturday), December
Aimed at middle to senior-level executives, Working in a Flat World, focusses on effective intercultural communication and its crucial place in today's flat world. It sensitizes participants to the importance of understanding one's own cultural lens in interacting with others; explore culture-general principles that can help participants communicate effectively across cultures; and learn how to deal with professional and personal barriers in intercultural contexts.
Area Members:
Faculty
Primary members:
Prof. Asha Kaul < Turn on JavaScript!>
Prof. MM Monippally < Turn on JavaScript!> - Chairperson
Prof. Meenakshi Sharma < Turn on JavaScript!>
Prof. Vidhi A. Chaudhri < Turn on JavaScript!>
Secondary members:
Prof. Rajeev Sharma < Turn on JavaScript!>
Prof. Vijaya Sherry Chand < Turn on JavaScript!>
Adjunct Faculty:
Prof Brij Kothari < Turn on JavaScript!>
Prof Mukul Vasavada < Turn on JavaScript!>
Dr Sunil Unni Guptan < Turn on JavaScript!>
Visiting Faculty :
Dr Avani Desai
Dr Diana Petkova
Dr Liyan Zhang
Prof. Mangesh Parelkar
Ms Monica Grewal
Mr Paranjoy Guha Thakurta
Ms Rinku Patel
Dr Suguna Ramanathan
Academic Associates:
Chitralekha Chakrabarty
Diti Shah
Divya Krishnan
Divya Poduval
Nameeta Chandra
Pakhi A Sharma
Shilpa Sawant
Sudhir Kumar Pandey
Area Secretary:
Mrs. Savithri Amma P < Turn on JavaScript!>
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